Targeted Direct Mail

Targeting The RIGHT New Homes

Stochastic Marketing uses a direct mail data model to identify prospects likely to turn into new customers for an individual contractor.  To find results, the Stochastic team tracks service and replacement data from HVAC and plumbing contractors across the United States.  We’ve analyzed everything about the more than 70,000,000 contractor homeowners that contractors have visited.

Our model includes everything from how much money they make, how much money they have, how long they’ve lived in the home, are they married, unmarried, where they went to school, their ages, and down to details like what car they drive.  This data figures into our final determination of how likely prospects will turn into new customers for you.  This projection includes a realistic assessment of how you stack up against your competitors, varying by zip code.

Use Direct Mail To Reach Your Targeted Homes And Grow

In high potential zip codes (you will have between 5 or 20), many of our clients sell between $1,000,000 and $2,000,000 in several, individual zip codes, and they spend $25,000 – $40,000 per year using direct mail in zip codes like these. By spending an incremental $10,000 – $15,000 per year on direct mail in the right zip code as we’ve identified for YOU, you can expect a sales increase of $500,000 – $750,000 per year – in those individual zip codes.

Mail is produced and mailed from the St. Louis, Mo. area (typically every Thursday) and arrives in homes across the United States, usually on Tuesday.  Typically, our direct mail prices are less expensive than any alternatives, and we require no long-term commitment.  We can track your mail from manufacturing through delivery into homes – and then we’ll begin monitoring your calls with our Call Tracking Service.

If you can sell – and you spend the right amount (not too much and not too little) on advertising to the prospects we identify with your data and our model, you will increase your sales and the value of your business.